Ashford House Pub
Ashford House is an Irish pub located in Edmonton. Its owner has a strong history with Irish pubs, having managed pubs in his hometown in Ireland and then here in Edmonton. Ashford House was looking to bring a new take on the Irish pub, avoiding the cliches of faux-vintage finishes and drunken nights. Our objective was to elevate the Irish pub experience by introducing a more refined and modern brand.
Inspired by the rich cultural heritage and warm ambiance of traditional Irish pubs, my goal was to create a visual identity that captured the spirit of Ireland while appealing to a contemporary audience.
Drawing from the pub’s unique character, we crafted a distinctive logo that merges traditional Celtic elements with a modern touch. A and H initials of the name were combined to form the monogram. Then we rotated the monogram to create a clover. This logo serves as the cornerstone of the pub’s brand, embodying its essence and guiding the design choices throughout the project.
The identity system we developed embraces the pub’s vibrant atmosphere, incorporating a carefully curated colour palette, typography, and graphic motifs. These elements have been thoughtfully applied across a range of collateral materials, ensuring a consistent and memorable brand experience for patrons.
To extend the pub’s presence online, we designed and developed a responsive website that showcases its offerings, events, and captivating ambiance. The website provides visitors with an immersive digital experience, enticing them to explore the pub’s menu, reserve a table, or learn about upcoming live music performances.
