Northern Lung Function
Northern Lung Function is Alberta’s largest network of pulmonary clinics. They had identified the need for updated collateral and website to better compete with new industry players.
Employing teams of highly-specialized respirologists, they have been performing pulmonary function assessments for over 40 years. We decided to leverage the scientific nature of their work in a brand program that used bold colours and scientific illustrations to reinforce the use of cutting-edge technologies. NLF is the region’s destination for advanced pulmonary testing.
We kept the existing logomark (the NLF initals), and created an updated signature. This solution allowed the client to roll out an updated branding more slowly since the old materials still worked well with the new.
Print collateral employs heavy use of highlighter-yellow and statistical illustrations. The bold designs were popular with both doctors and patients.
