Soaklab
Soaklab is a boutique manufacturer of products that create a bath experience. Their products are developed scientifically, endure rigorous quality testing, and are of the highest quality. They needed an identity system separating them from home hobbyists that populate the category.
The Soaklab logomark uses two test tubes to create the negative space of the S. A grotesk sans serif font was chosen to reinforce the scientific qualities of the brand and evoke a sense of cleanliness.
A flexible design system for the packaging was created that can be applied to new products as they are created. The Sport Cubes won a 2022 ACE Award for packaging design.
Soaklab’s most popular product — a cube-shaped bath bomb — was so impressive when used that we filmed it. The vigorous chemical reaction it generates and the stark visuals communicate the product’s main selling points. It’s powerful, effective, and without extraneous additions.
